Description
In session #2, you learn how to identify your core customers and the value you will deliver to them. The next step is to architect the ideal business model to serve that customer in a way that competitors will not want to copy. How will you charge/ monetize? What is your promotion strategy? What is your brand’s positioning? Who will you hire, how will you organize them, and what is should your culture be? This session will introduce you to a proven framework for making such choices. It will be delivered by Tendayi Viki, partner of Alex Osterwalder’s firm Strategyzer and author of three best-selling books.
Contributors
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Tendayi Viki
Tendayi Viki is an author and innovation consultant. He holds a PhD in Psychology and an MBA. As Associate Partner at Strategyzer, he helps large organizations innovate for the future while managing their core business. He has given keynotes, run workshops and worked as a consultant for several large organizations including Rabobank, American Express, Standard Bank, Unilever, Airbus, Pearson, Lufthansa-Airplus, The British Museum, Copenhagen Fintech and The Royal Academy of Engineers. Tendayi co-designed Pearson’s Product Lifecycle which is an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. He has been shortlisted for the Thinkers50 Innovation Award and was named on the Thinkers50 2018 Radar List for emerging management thinkers to watch. Tendayi has written three books based on his research and consulting experience, Pirates In The Navy, The Corporate Startup and The Lean Product Lifecycle. The Corporate Startup was awarded the 2018 CMI Management Book Of The Year In Innovation and Entrepreneurship. He is currently working on another book, Right Question, Right Time. He is also a regular contributing writer for Forbes. Tendayi spent over 12 years in academia during which time he taught at the University of Kent where he is now Honorary Senior Lecturer. He has also been a Research Fellow at Stanford University and Research Assistant at Harvard University.