Description
Every great strategy hinges on you selecting the right core customer and need. Being clear on the value to deliver (product) and who you serve (market) is the point at which all great businesses start to scale. In this session we learn from one of the world’s foremost authorities on finding product-market fit which will set the foundation for activating exponential growth.
Contributors
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Greg Head
During Greg’s 30-year career as a leader in the software and technology business, nothing has been more rewarding to him than creating big and meaningful companies and working with great people. Greg was fortunate to be part of the startup-to-scale stages of three great companies that have since created over $2 billion in total revenue in the CRM software industry, as:
- An early employee and product manager for ACT!, the best-selling Windows contact manager in the ’90s, eventually used by 4 million salespeople.
- Co-founder and marketing leader of SalesLogix, the first mid-market CRM software, which went public in 1999 and was bought by Sage plc (LON: SGE) in 2001 for $300 million.
- President and General Manager of ACT! with over 200 global employees from 1999 through 2004.
- Chief Marketing Officer at Infusionsoft where we saw growth soar from $15 million to $100 million.
Greg spends a lot of time each week helping entrepreneurs as a mentor, advisor, and connector. Greg is an active software community leader in Dallas and Phoenix where he helped several accelerators, startup organizations, and CEO groups. He is also a proud father of two young adults and a husband of 27 years.