Energizing & Scaling Up Your Enterprise
Applying UX Strategy to Grow Your Business
UX stands for User Experience. UX focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. More importantly to you, the business owner, it aligns the business goals and objectives with each of the stakeholders in your business. Ultimately, UX will give you the insights you need from your customers to propel your business forward.
David Felfoldi is the founder of SHERPA Global, a digital consultancy. For over 25 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac Petroleum, Rinnai America, Leer, and the National Center of Civil and Human Rights. His entrepreneurial North Star has remained true throughout his journey — to provide web enthusiasts a nurturing place to master their craft.
As one of Atlanta’s youngest “40 under 40″ recipients, David is most interested in helping make Atlanta a sustainable, world-class city with a thriving early education, arts, and technology community. When not tinkering with technology or musing on marketing, David enjoys traveling the world, running on trails, and bicycling with his family of four.
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