Future-proofing your Business and Brand
Understanding the Future Consumer
In today’s complex world, understanding people’s values and behaviors is becoming increasingly difficult. By taking a future-forward lens to shifting consumer priorities, companies are able to more meaningful target and connect with Gen Z and Millennials. Understand the six emerging consumer priorities that will impact your business over the next two to five years with the Global Futures Director of SOON Future Studies, Sarah Owen.
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media. With 14 years of experience in future trends, consumer research and communication strategy, she specializes in guiding organizations through strategic foresight, scenario planning and trend analysis. Sarah has previously worked in the USA, Australia and Europe analyzing emerging trends and behavioral shifts for WGSN, consulting with Fortune 500 brands such as Intel, Chanel, and L'Oréal, and writing for the likes of Kinfolk, The New York Times, WARC and i-D magazine. As an academic, she has studied strategic foresight at the University of Houston and holds a master’s degree in sociology from ISCTE in Portugal. She has presented at global events including Cannes Lions, Pause Fest, FUTR Summit and World Retail Congress, and has been quoted as an expert in The Financial Times, CNN, Vogue, Bloomberg and The Guardian.
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