Energizing & Scaling Up Your Enterprise
Productize: How to Transform and Scale Services
To productize services, you’ll need to think differently about how you create value for your customers. Discover how to use “productization” as a strategy to grow your company from Eisha Armstrong, CEO and co-founder of Vecteris, a boutique product innovation firm, and a recognized expert in product innovation and product portfolio management.
Eisha is the CEO and co-founder of Vecteris, a boutique product innovation firm. She has more than 20 years of experience creating and managing highly profitable B2B training, information, and advisory services. She spent 15 years at CEB (now Gartner). Most recently, she led product management for EW Scripps’ new marketing analytics business.
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