Energizing & Scaling Up Your Enterprise
Consumer Behavior
Today’s consumers have a very different relationship to the brands they buy than you might think. After you watch these videos from Michael Solomon, you will be able to reorient your thinking about how your customers relate to what you sell.
Please sign in to access all content.
Sign InApply for Membership
Introduction
When customer categories don’t work
Outdated labels #1: male vs female
Outdated labels #2: offline vs online
Outdated labels #3: buyers vs sellers
Outdated labels #4: humans vs computers
Conclusion
Michael Solomon
As a Professor of Marketing, and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. His most recent book, The New Chameleons, offers readers valuable information and tools they need to create winning marketing strategies for a complex marketplace. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.
Learn something new with bite-sized content, so you can take action every day.
