Energizing & Scaling Up Your Enterprise
E-commerce
Rachel Tipograph shares her knowledge on how e-commerce can be leveraged to emerging customer bases (Millennials, Gen Z, Gen Alpha).
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Introduction
Understanding the Value of Customer Targeting Dynamics
How Disrupters Go to Market Differently
Learning How Decision Making Has Changed in Different Generations
How the Retail Experience has evolved?
How Generation Z Votes with the Dollars
A Three Step Marketing Approach
Identity is changing our Workplaces
The Employer Brand
Conclusion
Rachel Tipograph
Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13.
Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World," Marie Claire named her one of "The 50 Most Influential Women in America," Fast Company named her one of "The Most Creative People in Business, AdAge named her one of "The Most Creative People of The Year," AdWeek named her one of "The Young Influentials Shaping Business and Culture," Entrepreneur named her one of the "50 Most Daring Entrepreneurs," Inc named her to the “Female Founders 100,” Business Insider named her one of “New York Tech’s Coolest People," Refinery29 named her one of its "Rising Female Tech Stars," The Wrap named her one of "The 11 Change Agents Disrupting Hollywood," and LinkedIn named her one of its "Next Wave: Top Professionals 35 & Under."
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